CONCEPT

At 1&D, we have cultivated the very essence of authentic Japanese values, engaging sincerely with our guests, intuitively understanding their needs and creating moments of genuine joy. From elegantly designed spaces and heartfelt hospitality to the finest ingredients and meticulous culinary techniques, we pursue creativity and craftsmanship.

As specialists in meat, we carefully select the finest cuts with precision, enhancing their natural flavors. Partnering with trusted farmers across Japan, we source the freshest seasonal ingredients with the highest safety standards. Each dish is thoughtfully handcrafted, reflecting our unwavering dedication to quality.

At the heart of our philosophy is a sincere desire to serve each person in front of us. Through generations of dedication, we have honed our craftsmanship to create moments of joy. The values we uphold are not just our own—they have been cherished in Japan for centuries. We believe this authenticity must be carried forward to shape Japan’s future.

Now, more than ever, fostering meaningful connections is essential. Through our dining experiences, we aim to create moments of true ‘Danran’—moments of togetherness where shared meals of yakiniku and shabu-shabu fill the room with warmth and laughter. Our mission is to create and share these memorable ‘Danran’ experiences with the world.

As we celebrate our 60th anniversary, we have set forth a vision: ‘A future where we are valued by customers, partners, and society’. To realize this vision, we will continue evolving through new business models, services, regions, and working styles.

With this transformation, our concept of ‘Danran’—cherished moments of togetherness, will evolve into ‘DANRAN’—a new vision for deeper, more meaningful connections. We envision a world where people can connect more deeply beyond barriers, bridging hearts and strengthening bonds. This journey begins with a significant milestone: our first international expansion in Vietnam.

By bringing new meaning to the future, we strive to bring happiness to people in Japan and beyond. This commitment is not only to our guests but also to every member of our team, fostering an environment where each individual can take pride in their unique role and experience a true sense of fulfillment.